Why so affordable?

You might be wondering how we can provide such stunning, stylish and high-quality jewellery at such affordable prices. Or, maybe you’re just thrilled and not curious at all.

It is simple, we are a wholesaler and selling online has enabled us to keep our costs extremely low. No storefront, no salespeople, no massive overheads.

Instead, we have an excellent staff of Customer Service & Jewellery Experts that can respond instantly to your questions, concerns or issues over the web.

Another reason that we can offer some of the most competitive prices in the industry is that our team has been in the jewellery business for more than 25 years. We buy pearls, gemstones, and diamonds right at the source in most cases.

Add those strengths to the way the Internet has enabled us to cut  operating costs, and you’ll understand how it’s possible for us to bring you such an extraordinary selection of sparkle at such extraordinary prices.

Plus, we are are an accredited member of the Jewellery Council of South Africa.